During the discovery phase we gather all the pertinent information from you. So prepare, we want to know:

• Your audience and their expectations
• What your marketing objectives are for this project
• What message you trying to convey
• What the competitive setting is
• What you hope to gain from the project

Why this? We want to make sure that we deliver a product that will make your offering stand-out and more importantly, why your audience should care. After all the tough questions we LISTEN. We are then ready to proceed with Conceptualization.